- MOISTURIZING HAIR CARE - Powered by our exclusive Dual Calming mix of Cherry Blossom and Rose Petals, it provides deep nourishment for curly hair, improves hair elasticity and defines style
- FRIZZ FREE CARE - GIOVANNI 2chic Ultra-Luxurious Super Potion Silkening Hair Serum reduces frizz and flyaways while taming unmanageable hair
- COLOR SAFE - GIOVANNI 2chic Ultra-Luxurious Super Potion Hair Serum is 100% color-safe, and nourishes hair with a proprietary blend of vitamins and antioxidants without stripping color
- VEGAN FRIENDLY - GIOVANNI products use organic ingredients and are Leaping Bunny Certified. GIOVANNI products are cruelty-free and come in sophisticated recyclable packaging
- ECO CHIC - GIOVANNI has been bridging the gap between natural and salon-quality hair care since 1979. We strive to use the very best ingredients and are always focused on high performance
GIOVANNI 2chic Ultra-Luxurious Super Potion Silkening Hair Serum with Cherry Blossom & Rose Petals. Everyday styling and harsh environmental conditions can leave hair stressed and lifeless. Revive overworked locks with our exclusive Dual Calming Complex that indulges hair in vitamins, polishing each strand with beauty. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the No.1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.